KEEP THE MOMENT GOING
The best experiences don’t end when the moment does. Scratch Theory Lab™ turns celebrations, gatherings, adventures, and campaigns into something people can open, share, and carry forward.
The Experience Extension transforms a passing moment into a tactile, shareable story.
For people, that may mean a Nashville weekend filled with prompts, discoveries, custom keepsakes, and pieces made for the occasion. For brands, it can become a campaign touchpoint that helps the idea travel beyond the first interaction.
B2C · PERSONAL EXPERIENCES
Designed around birthdays, bachelorette trips, milestones, reunions, and other Nashville adventures. Each kit blends interaction, discovery, connection, and keepsakes around the people and occasion.
B2B · BRANDS & ORGANIZATIONS
A custom physical and digital campaign extension for launches, events, VIPs, creators, teams, and community touchpoints—built to help the story travel and give the audience a meaningful next step.
Celebrate, Gather, and Explore are starting directions—not rigid boxes. Your kit is shaped around the occasion, group, destination, and level of customization.
For birthdays, bachelorette weekends, anniversaries, graduations, and the personal milestones that deserve more than a group photo and a goodbye.
For reunions, friend trips, family weekends, retreats, and intentional time together—with prompts and keepsakes that make connection part of the plan.
For Nashville adventures and discovery-led weekends that invite your group to wander, play, notice more, and bring the story home.
CURATED AROUND THE STORY
Every piece should help people do something, discover something, share something, or remember something.
WHAT A KIT CAN INCLUDE
Final contents vary by occasion, quantity, budget, customization, and availability. We recommend the mix that best supports the experience instead of filling space for the sake of it.
Mission cards, conversation prompts, photo challenges, discovery maps, games, checklists, or QR-led journeys.
Keepsake envelopes, photo moments, reflection cards, message exchanges, and ways to capture the story as it happens.
Optional tumblers, totes, tags, apparel, stationery, event pieces, or useful products personalized to the moment.
Curated packaging, names, dates, themes, color direction, and finishing details that make opening the kit part of the experience.
Your form gives us the starting scope. We follow up to confirm fit, ideas, availability, quote, and the turnaround your date requires.
Share the people, occasion, date, location, quantity, and what you want the experience to feel like.
We recommend the kit path, item mix, interactive pieces, customization, and practical scope.
Names, dates, story prompts, keepsakes, colors, QR journeys, and selected products bring the idea to life.
Your kit arrives ready to become part of the moment—and keep the memories moving afterward.
FOR BRANDS
The Campaign Kit translates your campaign into a curated experience people can open, explore, use, and remember. Every element is connected to the message, audience, and action you want to inspire—not simply covered with a logo.
Depending on the scope, a kit may include story cards, interactive prompts, creator or VIP materials, custom goods, QR-led content, audience-specific versions, and coordinated packaging. We shape the right mix around your goal, quantity, budget, and in-hand date.
Plan a Campaign Kit ↗Start with the campaign goal and audience. We’ll recommend the format, contents, customization, and follow-up journey that give the kit a job to do.
Give media, creators, partners, or VIPs a tactile way to understand the idea, experience the story, and share it forward.
Turn an event takeaway into a next step with interactive inserts, useful goods, content prompts, and a reason to reconnect.
Extend retreats, employee milestones, onboarding, and internal campaigns with pieces designed for participation and belonging.
Support education, awareness, and neighborhood-centered initiatives with kits that create value before asking for attention.
Nashville is the first featured destination and the strongest fit for location-led Explore kits. We can still discuss milestone, gathering, and shipped-kit ideas for other locations.
Yes, depending on quantity, timeline, and selected pieces. Share the names and personalization level in your inquiry so we can scope it accurately.
Yes. A shared group kit, individual kits, or a combination can all work. The best format depends on group size and how you want people to interact.
Earlier is better for custom products and larger quantities. Because timing varies by scope and availability, your event date and in-hand deadline help us confirm a realistic turnaround.
No. The mockups show possible directions and contents. Your final proposal will identify the exact pieces, quantities, customizations, and pricing for your kit.
Yes. Use the inquiry form to share your campaign, audience, timing, quantity, and goal so we can recommend a direction and prepare a tailored quote and turnaround estimate.
