Eye-level visibility
Your message moves through the crowd instead of waiting for the crowd to find it.
MOBILE ADVERTISING MISSIONS
Your brand.
On a mission.
Scratch Theory Lab™ puts your message where the people are—with a bright digital display, a real human presence, and a campaign designed to turn curiosity into action.
NOT A BILLBOARD. NOT A BOOTH.
Advertising that can move,
meet, and respond.
A digital display backpack carries your campaign directly into the natural flow of an event, sidewalk, festival, campus, or business district.
The screen earns the first look. The person wearing it creates the human connection. A QR journey, offer, sample, conversation, or photo moment gives people a reason to take the next step.
Human interaction
A trained ambassador can answer, invite, guide, distribute, and turn attention into a conversation.
Flexible creative
Show motion graphics, campaign visuals, offers, product moments, and event information throughout the mission.
Measurable response
Use dedicated links, QR destinations, routes, conversations, and distribution counts to learn what landed.
FROM IDEA TO SIDEWALK
How a mission works.
The backpack is the tool. The mission around it is what makes the tool useful.
- 01
Set the objective
Visibility, foot traffic, offer redemptions, event awareness, lead capture, content—or a thoughtful mix.
- 02
Build the mission
We plan the setting, timing, route, audience, message rotation, response path, and optional engagement.
- 03
Prepare the creative
Your existing assets can be adapted, or we can create display-ready graphics and motion content for you.
- 04
Go live
A trained ambassador takes the campaign into the crowd, with optional street team and content support.
- 05
Review what happened
We document the mission and share useful observations so your next activation gets smarter.
WAYS TO LAUNCH
Start with the mission—not the package.
These are useful starting shapes. We’ll recommend the right version based on where you’re going and what you want people to do.
Visibility Mission
A focused appearance designed to put your message in motion and make it hard to miss.
- Custom display creative
- Planned time and route
- One trained ambassador
- Basic photo documentation
Engagement Mission
Go beyond being seen with a clear response path and a person ready to start the conversation.
- Multiple display creatives
- QR or campaign destination
- Street engagement support
- Optional sample or flyer distribution
Campaign Mission
Build the backpack into a larger launch or activation with content, creative, and follow-up working together.
- Campaign concept and journey
- Dedicated content capture
- Supporting creative touchpoints
- Expanded mission recap and insights
WHERE IT WORKS
Built for places with energy.
We evaluate the environment, foot traffic, rules, and audience before recommending a route or activation style.
FestivalsGrand openingsConferencesDowntown districtsCampusesTourism areasCommunity eventsRetail launchesStreet fairsSports events
YOUR BRAND LEADS
White-label when you want it. Full STL energy when it fits.
Early-stage missions can be built entirely around your brand, with the wearer, screen, message, and supporting materials designed to feel like one of your own activations.
For the right community or campaign setting, the Scratch Theory Lab Explorer can become an optional photo and engagement element—not the default, and never a gimmick.
MISSION QUESTIONS
Good things to know.
Can the screen show both images and video?
Yes. We plan a rotation of display-ready campaign creative based on the environment, viewing time, and your goal.
Can someone actively hand out samples or flyers?
Yes. We can add a street engagement ambassador or plan the backpack wearer’s role around simple distribution and direction, depending on the setting.
Can the mission send people to our website or offer?
Absolutely. We can build in a dedicated QR destination, landing page, contest, offer, event page, or other clear next step.
How do you measure results?
Base reporting can include mission hours, route, scans, estimated conversations, and materials distributed. Expanded reporting adds qualitative observations and recommendations.
Is this only for outdoor advertising?
No. Display missions can work inside conferences, expos, large venues, community events, and other approved high-traffic environments.
Can this be part of a larger campaign?
That’s where it becomes most powerful. We can connect the mission to strategy, content capture, email, creative, product samples, events, and follow-up.
READY FOR LIFTOFF?
Put your message in motion.
Tell us where the people are, what you want them to notice, and what should happen next.
Plan My Mobile Mission ↗