STUDIO

Big ideas are welcome.
So are messy ones.

At Scratch Theory Lab, we bring strategy, experiences, creative work, content, and community together around one question: what will make your audience want to lean in?

Bring Us Your Idea ↗See the Menu ↓
CAPABILITIES, NOT COOKIE CUTTERS

Choose a starting point.
We’ll build the right experiment.

You can hire us for one focused engagement or bring us in to design the full campaign.

Our services are modular on purpose. A launch might need strategy and content. A festival activation might need a physical experience, display backpacks, street engagement, and a recap reel. We recommend what the goal calls for—nothing less, and nothing simply because it fits a package.

01 / PLAN

Strategy & Development

Turn the goal into a campaign people can understand, feel, and act on.

Whether you are opening, launching, recruiting, fundraising, celebrating, or trying to become better known, we build the campaign around the business outcome—not around whatever tactic happens to be trendy.

What it can include

  • Discovery and audience clarity
  • Campaign concept and theme
  • Messaging and creative direction
  • Timeline, content, and activation plan
  • Measurement framework
GREAT FOR

Launches, awareness initiatives, seasonal campaigns, anniversaries, recruitment, fundraising, and moments that need more than a few social posts.

02 / ACT

Experiential Activations

Create a moment people choose to step into.

We design physical or hybrid experiences that invite curiosity and participation. The experience can be a full campaign, a focused activation within an existing event, or a white-label moment that feels completely at home inside your brand.

What it can include

  • Experience and interaction design
  • Activation planning and logistics
  • Pop-up, street, festival, or event engagement
  • Games, giveaways, sampling, photo moments, or QR journeys
  • On-site content capture and recap reporting
GREAT FOR

Grand openings, festivals, conferences, nonprofit campaigns, community programs, tourism, product launches, and public-facing events.

FEATURED ACTIVATION FORMATTake your message mobile with a Display Backpack Mission.Explore Mobile Advertising →
03 / DESIGN

Creative & Content

Give the story a visual language—and enough life to travel.

The right visuals help people recognize the moment. The right content helps them relive and share it. We create the campaign assets and capture the real reactions that turn one experience into weeks of useful storytelling.

What it can include

  • Campaign identity and graphic design
  • Event graphics, signage, flyers, and digital assets
  • Photography and short-form video
  • Behind-the-scenes and recap content
  • Mission, people, impact, and community storytelling
GREAT FOR

Organizations that need a campaign to look cohesive, feel alive, and continue beyond the event date.

04 / AMPLIFY

Experiential Touchpoints (Kits, Promo Products & Merch)

Make the physical details feel like part of the idea.

We design curated kits, giveaways, campaign merchandise, and tactile brand touchpoints with purpose. Every item should deepen the experience, create delight, or give the story somewhere useful to go next.

What it can include

  • Kit concept, theme, and item mix
  • Promotional product and merchandise ideas
  • Packaging and presentation direction
  • Vendor coordination and customization support
  • Assembly and fulfillment planning
GREAT FOR

VIP moments, press and influencer outreach, employee engagement, conferences, donor recognition, launches, welcome experiences, and surprise drops.

FEATURED EXPERIENTIAL TOUCHPOINTExtend the moment with a curated kit.Explore Experience Kits →
HOW WE WORK

A process with room to play.

Every engagement follows the same intentional path, whether we’re building one creative piece or a full experiential campaign.

  1. 01

    Discover

    What matters, who it’s for, and what success should actually look like.

  2. 02

    Design

    The concept, emotional hook, audience journey, and reasons to participate.

  3. 03

    Build

    The creative, content, touchpoints, logistics, and details that make it real.

  4. 04

    Launch

    A welcoming, clear, shareable experience delivered with care.

  5. 05

    Amplify

    Content and follow-up that help the experience keep traveling.

  6. 06

    Learn

    Results, observations, and useful insight for the next experiment.

People interacting at a community marketing experience

THE STANDARD

Leave behind more than the campaign consumes.

Greater visibility. Better content. Stronger relationships. Useful insight. A clearer next move.

NOT SURE WHICH SERVICE YOU NEED?

Perfect. Start with the outcome.

Tell us what you want people to remember. We’ll help shape the path from there.

Talk Through the Possibilities ↗